Just about everything can be done online these days. With the internet phenomenon reaching the farthest places on the planet, no service is now beyond the reach of any potential customers. All types of businesses have now made their presence known online using the internet as a platform to provide the services. E-Commerce is contributing to a paradigm shift in the way business is conducted.
With economic development and social progress, supermarkets have become the main channel of everyday consumption of people. Retaining their existing customers in this fiercely competitive environment is the crucial problem that most supermarket enterprises are having to face now. All these enterprises have just one goal, to keep their customer churn rates as low as possible.