Superficially, the title of the blog looks like an oxymoron. We immediately map the terms Research & Development with the Innovation. It is so much prevalent in our perception that innovation comes straight out of R & D, ready made, ready to be consumed and everlasting. But when you carefully look at the process of R & D, it is just an iterative process where you form a hypothesis, conduct experiment and test the theory with the obtained result. If the results are conclusive, then you get your innovation. But it's most often that you can be wrong. When you fail at the intermediate steps of the experimentations, you go back, re-formulate the hypothesis and test again. It’s called as rinse and repeat. This process demands the sheer amount of energy of the people involved and requires time to do that.