3 Effective Ways to do e-Commerce Marketing Using Artificial Intelligence

Posted by Monis Khan on Oct 11, 2019 3:42:46 PM

Today, e-Commerce brands are relying heavily on using artificial intelligence (AI) to provide a personalized shopping experience to their customers. Here’s how. 

What makes an e-Commerce business thrive? Indeed, there is no one clear answer. The success depends on multiple factors such as excellent products, impeccable customer service, efficient marketing, and so on.

As per a Statista report, over 1.92 billion consumers will participate in eCommerce activities globally by 2019. The number is expected to increase to more than two billion by 2021.

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Tags: AI, Machine Learning, ai for ecommerce, Artificial Intelligence, AI platform, Automated AI, machine learning algorithms, retargeting, personalized product recommendation, chat bots

5 Use Cases of ML in ECommerce with ROI

Posted by Monis Khan on Sep 27, 2019 11:12:55 AM

Machine learning is the science that makes the critical decision for ECommerce today. If you are a small and medium-size ECommerce company, then you might have been avoiding machine learning until now. A crucial question for most ECommerce business owners is what to expect in return if you begin using machine learning? Machine learning models have significantly evolved today. Evolution of ML helps us get a clearer ROI perspective from ML and AI solution investment. There are five specific use cases that you are already addressing in your ECommerce business which can be better addressed by ML. You are likely to drive incremental business from each of these use cases with the use of ML.

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Tags: AI, Machine Learning, ai for ecommerce, Artificial Intelligence, AI platform, Automated AI Experiments, automated ai platforms, Automated AI, machine learning algorithms

Benefits of AI: Rule Based Vs ML in ECommerce

Posted by Monis Khan on Sep 24, 2019 11:25:40 AM

There is confusion in the minds of technologists around artificial intelligence (AI) and machine learning (ML). This confusion is because most practitioners come from the experience of engineering and not data science. In this article, we focus on understanding what it means to run an AI-based ECommerce in real sense.

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Tags: AI, Machine Learning, ai for ecommerce, Artificial Intelligence, AI platform, Automated AI Experiments, automated ai platforms, Automated AI, machine learning algorithms

Automated AI Experiments: A Key to Success in ECommerce

Posted by Monis Khan on Sep 19, 2019 1:37:10 PM

Automated AI is the holy grail for everyone who doesn’t know a thing about AI and machine learning. Take a closer look at the history of washing machines. The simple items such as washing clothes have been through more than a century of evolution. Washing clothes at once would be the longest endeavor of the everyday. With its automation, the human has availed itself liberty to do more innovative things. AI in ECommerceis going through a similar journey, albeit much faster than washing machines.

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Tags: AI, Machine Learning, ai for ecommerce, Artificial Intelligence, AI platform, Automated AI Experiments, automated ai platforms, Automated AI, machine learning algorithms

What is AI Driven AI in ECommerce

Posted by Monis Khan on Sep 17, 2019 11:59:38 AM

There are two kinds of people who are at the center of ECommerce company's operations. They are technology experts and those who are good at the domain of the particular ECommerce line of business. As ECommerce businesses evolved over the last decade ECommerce companies started seeing the value of data. To leverage the value of data to its full potential ECommerce, companies need to have data science experts on their team. Data scientists are expensive and also take more time to demonstrate results than acceptable in a typical ECommerce SMB culture. So the critical question has been how to adopt data-driven decision making in ECommerce without having the data science skillset?

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Tags: Dation Platform, Datoin Platform, AI, Machine Learning, ecommerce, onlineshopping, product recommendation engine, dynamic pricing, demand forecasting techniques, how to retain customers, customer retention rate ecommerce, customer retention app, customer retention chart, average customer retention rate in ecommerce, retention rate, customer retention metrics ecommerce, ecommerce retention metrics, customer retention tactics, customer retention tools, predict discount, fake reviews

Future of SMB ECommerce Using AI to do AI

Posted by Monis Khan on Sep 14, 2019 9:59:12 AM

Small and medium-sized ECommerce businesses are looking towards AI and machine learning as a means to make more profits in a less margin business. Gartner predicts, “By 2022, at least 5% of digital commerce orders will be predicted and initiated by AI”. 80% of all customer interactions in ECommerce will be handled by artificial intelligence. The key reason why artificial intelligence and machine learning is more relevant for ECommerce is ECommerce by design is a volume-based business. A volume-based company brings along immense volume and variety of business data. This data can’t be analyzed manually to make smarter business decisions. In the cluttered ECommerce space, the more intelligent business decision will decide the fate of the business in the long run.

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Tags: Dation Platform, Datoin Platform, AI, Machine Learning, ecommerce, onlineshopping, product recommendation engine, dynamic pricing, demand forecasting techniques, how to retain customers, customer retention rate ecommerce, customer retention app, customer retention chart, average customer retention rate in ecommerce, retention rate, customer retention metrics ecommerce, ecommerce retention metrics, customer retention tactics, customer retention tools, predict discount, fake reviews

How to Retain Customers Using AI in ECommerce

Posted by Monis Khan on Aug 23, 2019 5:43:57 PM

Customer retention is one of the significant causes of concern for ECommerce companies. Most ECommerce companies would invest a considerable amount of money in acquiring new customers only to see them never purchase again. The customer churn is like a hole in the bucket of business. The ECommerce business owners are trying their best to fill the bucket with more and more new customers each day. But the hole at the bottom of the bucket keeps leaking out the customers. Learning customer behavior is vital to understand how to reduce churn. Artificial intelligence technologies can help ECommerce companies learn customer behavior and thereby, ways to reduce customer churn.

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Tags: Dation Platform, Datoin Platform, AI, Machine Learning, ecommerce, onlineshopping, product recommendation engine, dynamic pricing, how to retain customers, customer retention rate ecommerce, customer retention app, customer retention chart, average customer retention rate in ecommerce, retention rate, customer retention metrics ecommerce, ecommerce retention metrics, customer retention tactics, customer retention tools

3 Steps to Get Started with Data Science in ECommerce

Posted by Monis Khan on Aug 14, 2019 2:00:00 PM

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Tags: dynamic pricing, what is data science, best data science, ai for ecommerce, churn rate prediction, ecommerce personalization, marketing data science, demand forecasting techniques, machine learning datasets, churn model, recommendation engine, ecommerce growth

Benefits of Dynamic Pricing in ECommerce Using AI

Posted by Monis Khan on Aug 13, 2019 2:00:00 PM

To understand the concepts of ECommerce, it is always good to know how a particular situation applies in the physical world. So let's begin with an example. You are visiting a community store to buy, say shirts and trousers. You make your choices and start bargaining a deal. The store owner knows you from the past since you are quite a frequent visitor. Generally, the store owner would give away a discount of 10% on your total bill. However, today, you've come along with a friend who is visiting this store for the first time. The store owner gives an additional 5% off on seeing a new prospect with you. On further insisting to do the best price, the store owner gives you an offer, 20% flat discount, only if your total bill crosses $200. That makes the deal irresistible for you, and suddenly the friend also jumps in to buy with you. 

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Tags: Dation Platform, Datoin Platform, AI, Machine Learning, ecommerce, onlineshopping, product recommendation engine, dynamic pricing

How to Predict Customer Churn Rate Using AI in ECommerce

Posted by Monis Khan on Aug 9, 2019 1:34:27 PM

Benefit of ECommerce business is the convenience of online buying and selling. However with this convenience comes the unpredictability of business in ECommerce. To stay relevant in this ever evolving ECommerce business space, the business owners have to employ advanced artificial intelligence solutions in ECommerce to stay in control of customer behavior and use that to generate incremental business. Future of AI in retail is bright considering the ROI driven use cases it serves.

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Tags: Datoin Platform, AI, Machine Learning, Customer Churn, ecommerce, onlineshopping, subscription churn, subscriber churn rate, subscriber churn definition, subscription churn rate, product recommendation engine

About Datoin

Datoin is an enterprise automation platform which helps enterprises to automate their processes by leveraging enterprise's data, artificial intelligence, and component-based engineering. Although Datoin can be a generic platform for building any automation application, our focus is on artificial-intelligence driven business process automation. Currently, we are solving some of the automation problems in Customer Experience Management, CRM and Geo Analytics, etc.

Advantages of the platform:

  • Reduced software development cost(Because of building block re-use)
  • Faster application creation(Can create an application just by using GUI) 
  • Off-the-shelf blocks for data integrations and intelligence
  • Flexible deployment mode(Managed Cloud, On-Premise, Stand-alone app, Distributed App)

 

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